Muhammad Ali Request a review

WooCommerce and WordPress

WooCommerce and WordPress developer for custom builds and rescue work.

I build and fix WooCommerce stores and WordPress sites: custom themes and plugins, Elementor and Gutenberg builds, and rescue work when an update breaks something. I extend third-party plugins without editing their core files, so updates stay safe.

Request a technical review See the work
jobs completed on Upwork
110
hours billed
5,900
job success score
97%
average rating across 102 reviews
4.9

What I do

The kinds of work I do on this, with examples from real projects.

  1. Custom themes and plugins

    Themes and plugins written for your site when an off-the-shelf one does not fit. A WooCommerce SmartCollection plugin is one I have built.

  2. Elementor and Gutenberg builds

    Landing, course and sales pages in Elementor Pro, and forms with WPForms, Elementor forms and Typeform.

  3. Rescue work

    When an update breaks something, I debug the plugin and theme conflict and fix it on a staging copy first. I do not edit third-party plugin core files, so updates stay safe.

  4. Audits and rebuild plans

    For large WooCommerce builds: a written audit of the theme, plugins, hosting and integrations, and a plan for a clean rebuild. I did this for HotTub.com.

  5. Migrations

    Wix to WordPress migrations with membership integrations, and hosting migrations with staging and production workflows, DNS and SSL.

  6. Ongoing maintenance

    Long-term WooCommerce maintenance and monthly support. I have worked with WP Engine, SiteGround, AWS, DigitalOcean, and cPanel and VPS setups.

Work behind this page

Public projects that show this kind of work. Each links to the live site, so you can see it yourself.

HotTub.com homepage with an inventory reduction sale banner above a hot tub in a backyard

WordPress and WooCommerce Oct 2026 to present

HotTub.com

A large WooCommerce site whose pricing, sale and discount logic had grown hard to change. I audited all of it, wrote the plan for a clean rebuild, and I'm building the new pricing system alongside the old one.

  • Audited the theme, plugins, hosting and integrations, and wrote the findings up for the team and the CEO.
  • Mapped how prices, sales and discounts flow from the product page through the cart to checkout.
  • Wrote a clean rebuild plan, and rebuilt the in-house plugins in a clean copy with a handbook and a test guide.
  • Designed a new pricing table with monthly finance payments, built beside the current one so the live site can roll back at once.
Visit hottub.com
Dewitt Law Firm homepage with a personal injury attorney and a case evaluation form

WordPress Sep 2024 to present

Dewitt Law Firm

I run web engineering for the firm's WordPress and Shopify sites: fixes, new pages, tracking, SEO and the daily work of keeping them stable.

  • WordPress development, theme and plugin work, landing and service pages.
  • Technical SEO: H1 corrections, Search Console issues, robots.txt and call-to-action improvements.
  • Analytics and tracking setup, speed and Core Web Vitals work.
  • Hosting support, migrations and production issue resolution.
Visit dewittlaw.com

Is this a fit?

An honest check before you write to me. If it is not a fit, I will say so and, where I can, point you to what is.

A good fit

  • A WooCommerce or WordPress site that has outgrown its original build
  • A site that broke after an update and needs someone to find the cause
  • A large WooCommerce build whose pricing, plugins or hosting nobody fully understands
  • An agency that needs a senior engineer behind its designs

Probably not a fit

  • A small brochure site that a page builder and a few settings can handle. I will tell you if that is the case.
  • A store that would suit another platform better. If Shopify fits your plans better, I will say so.

What clients say

Selected reviews from my Upwork profile, word for word. My average there is 4.9 from 102 reviews, and you can read all of them on Upwork.

  • 5.0

    I had an excellent experience working with M. They made some modifications to my WordPress website and delivered exactly what I needed with great attention to detail. Their work was not only top-notch, but they were also incredibly kind, patient, and communicative throughout the entire process. I truly appreciated their professionalism and willingness to go the extra mile to ensure everything was perfect. Highly recommend!

    Client on Upwork WordPress website adjustments and optimizations Jan 2025
    • Detail Oriented
    • Committed to Quality
    • Professional
    • Clear Communicator
    • Reliable

  • 5.0

    M is an exceptional WordPress developer who delivered a stunning, user-friendly website that exceeded expectations. They combined technical expertise with a keen eye for design, handling customizations and challenges with ease. Communication was seamless, revisions were quick, and the final result was both beautiful and high-performing. Highly recommended!

    Client on Upwork WordPress website development Jan 2025
    • Clear Communicator
    • Committed to Quality
    • Reliable

Read all 102 reviews on Upwork

How a project starts

Most work begins the same way: something is slow, something broke after an update, or the checkout is losing people. I find the cause, fix it, and show you the before and after.

  1. Review

    I look at the store, its theme and apps, and find what is causing the problem.

  2. Plan

    You get a written list of what is wrong, in priority order, with an estimate for each item.

  3. Build

    Changes are made on a staging copy, reviewed, and then released.

  4. Check and hand over

    I measure again, send before and after numbers, and document what changed.

Who it suits

  • Shopify and Shopify Plus brands with a live store and real orders
  • WooCommerce and WordPress sites that have outgrown their build
  • Agencies that need a senior engineer behind their designs

The usual first step is a fixed-scope technical review plus the top-priority fixes, delivered in one to two weeks. Larger builds and ongoing work follow from there.

Request a technical review

Common questions

The things people ask before they write. If yours is not here, ask it in the form.

Can you fix a site that broke after an update?

Yes, that is one of the things I do. I look for the conflict between the theme, the plugins and the update, fix it on a staging copy, and release the fix once it has been reviewed. Because I extend third-party plugins without editing their core files, the next update does not undo the work.

Do you edit plugin files directly?

No. I extend third-party plugins without editing their core files, so plugin updates stay safe.

Can you move my site from Wix to WordPress?

Yes. I have done Wix to WordPress migrations that included membership integrations. I start with a review of what the site does today, so the move begins from a clear list.

Do you offer ongoing maintenance?

Yes. I do long-term WooCommerce maintenance and monthly support, including plugin and theme conflict debugging, staging and production workflows, DNS and SSL.

Guides that help

Free write-ups of how I approach this kind of problem. Read them whether or not you hire me.

Planning and hiring 5 min read

Shopify vs WooCommerce: How to Choose for Your Store

Shopify vs WooCommerce: compare who maintains the store, total cost, customization, checkout, SEO and growth, then use six questions to decide which fits.

Read

Other services

All services

Tell me what's not working.

Send the store address and a few lines about the problem. I'll reply with what I think is causing it, what I'd do first, and whether I'm the right person for the job.

Email
hi@m-ali.dev
Based in
Islamabad, Pakistan, UTC+5. I usually reply within one business day.

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