Speed, SEO and tracking
I fix slow pages, technical SEO problems and tracking that cannot be trusted. That means Core Web Vitals and PageSpeed fixes, technical SEO such as H1s, schema, robots.txt and Search Console issues, and GA4 and Tag Manager setups that match what customers actually do.
The kinds of work I do on this, with examples from real projects.
I measure LCP, INP and CLS on real visits and in lab tests, then fix what holds them back: render-blocking scripts, image and theme bloat, and heavy apps and plugins.
H1 corrections, schema, robots.txt, Google Search Console issues and Yoast SEO configuration. On Freedom Gorilla I validated robots.txt, metadata and product schema.
E-commerce event tracking set up and checked against what happens in the store, with cookie consent through Complianz.
Every project ends with a new measurement and a written summary of what changed, so you can see what each fix did.
Public projects that show this kind of work. Each links to the live site, so you can see it yourself.
I took over storefront engineering for a Shopify Plus store that sells the JrTrack smartwatch for kids, and led the three developers working on it.
I run web engineering for the firm's WordPress and Shopify sites: fixes, new pages, tracking, SEO and the daily work of keeping them stable.
An honest check before you write to me. If it is not a fit, I will say so and, where I can, point you to what is.
I do not promise a PageSpeed score, a ranking or a traffic number. Scores change from run to run, and rankings depend on more than a site's code. At Creative Dreams Agency, my optimization work improved page load times by 30%. That is what happened there, not a number I can promise for your site.
Most work begins the same way: something is slow, something broke after an update, or the checkout is losing people. I find the cause, fix it, and show you the before and after.
I look at the store, its theme and apps, and find what is causing the problem.
You get a written list of what is wrong, in priority order, with an estimate for each item.
Changes are made on a staging copy, reviewed, and then released.
I measure again, send before and after numbers, and document what changed.
The usual first step is a fixed-scope technical review plus the top-priority fixes, delivered in one to two weeks. Larger builds and ongoing work follow from there.
Request a technical reviewThe things people ask before they write. If yours is not here, ask it in the form.
I cannot promise a score. Lab scores change from run to run, and Google uses real-visit Core Web Vitals, not the lab score. I measure both, fix what holds the store back, and send before and after numbers.
Lab tests change straight away. Google's field data covers a rolling 28-day window, so expect about four weeks before the Core Web Vitals report in Search Console fully reflects a fix.
No. This service covers the technical side: speed, technical SEO fixes and tracking.
Yes, I have set up cookie consent with Complianz. Consent rules differ by region, so check what applies to you with your counsel.
Free write-ups of how I approach this kind of problem. Read them whether or not you hire me.
Speed and SEO 8 min read
Diagnose a slow Shopify store on mobile: read Core Web Vitals, find heavy apps and scripts, fix the hero image and fonts, then re-test in a sensible order.
Read
Speed and SEO 11 min read
Audit the Shopify apps that slow down your store: list what each one loads, measure its cost, find leftover code, then keep, replace or remove it.
Read
Tracking and analytics 7 min read
Can you trust your Shopify GA4 ecommerce tracking? Find every tracking source, test events with a real checkout, catch duplicate purchases and reconcile revenue.
Read
Send the store address and a few lines about the problem. I'll reply with what I think is causing it, what I'd do first, and whether I'm the right person for the job.
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