Shopify and Shopify Plus
I build and fix Shopify and Shopify Plus stores: custom themes and sections on Online Store 2.0, features written in Liquid, and headless storefronts in React when a theme is not enough. I have owned the theme of a Shopify Plus store and led the developers working on it.
The kinds of work I do on this, with examples from real projects.
Custom themes and sections on Online Store 2.0, built from a Figma file, screenshots or a style guide.
Things a theme cannot do on its own. I have built an Open Box upsell, a Shop Build section, predictive search with search ranking, and a product fitment wizard.
Bundle, checkout and Recharge plan validation on a Shopify Plus store.
A React storefront when a theme is not enough. On Cosmo Together I worked on a headless activation flow and its API integrations.
Inventory updates by CSV and API, warehouse imports and vendor cleanup in the catalog.
Code review, QA before each release and production support. On Cosmo Together I led a team of three developers.
Public projects that show this kind of work. Each links to the live site, so you can see it yourself.
I took over storefront engineering for a Shopify Plus store that sells the JrTrack smartwatch for kids, and led the three developers working on it.
A Shopify store with a wide product range. I built its theme and the custom features around search, filtering and upsells, and cleaned up how inventory is imported.
An honest check before you write to me. If it is not a fit, I will say so and, where I can, point you to what is.
Selected reviews from my Upwork profile, word for word. My average there is 4.9 from 102 reviews, and you can read all of them on Upwork.
Rated 5.0 out of 5
We have had the pleasure of working with Ali as our web developer, and he has consistently exceeded our expectations. His expertise, dedication, and attention to detail have been invaluable to our projects. Ali continues to deliver high-quality work, and his professionalism makes collaboration effortless. We are extremely happy with his contributions and look forward to our ongoing partnership. We highly recommend Ali to anyone seeking a talented web developer.
Most work begins the same way: something is slow, something broke after an update, or the checkout is losing people. I find the cause, fix it, and show you the before and after.
I look at the store, its theme and apps, and find what is causing the problem.
You get a written list of what is wrong, in priority order, with an estimate for each item.
Changes are made on a staging copy, reviewed, and then released.
I measure again, send before and after numbers, and document what changed.
The usual first step is a fixed-scope technical review plus the top-priority fixes, delivered in one to two weeks. Larger builds and ongoing work follow from there.
Request a technical reviewThe things people ask before they write. If yours is not here, ask it in the form.
Yes. I owned the theme of a Shopify Plus store, Cosmo Together, from September 2025 to June 2026 and led the three developers working on it. The work covered the theme and Online Store 2.0 templates, Recharge subscriptions and checkout validation, GA4 and Tag Manager tracking, and performance work.
Yes. I start with a review of the theme and the installed apps, then send a written, prioritized list of what to change, with an estimate for each item. That tells us whether to keep building on the theme or replace parts of it.
I do not list prices, because they depend on the scope. The usual first step is a fixed-scope technical review plus the top-priority fixes, delivered in one to two weeks, and every item in the plan has its own estimate.
I am in Islamabad (UTC+5) and work with teams in the United States, Canada and Australia. I usually reply within one business day.
Free write-ups of how I approach this kind of problem. Read them whether or not you hire me.
Planning and hiring 6 min read
How to find, vet and brief a Shopify developer: what to check in their work, questions to ask, red flags, safe store access and how to run a small paid trial.
Read
Planning and hiring 6 min read
Custom Shopify app development cost depends on scope, integrations, data, admin screens, testing and upkeep. Learn what drives it and what a good quote includes.
Read
Speed and SEO 11 min read
Audit the Shopify apps that slow down your store: list what each one loads, measure its cost, find leftover code, then keep, replace or remove it.
Read
Send the store address and a few lines about the problem. I'll reply with what I think is causing it, what I'd do first, and whether I'm the right person for the job.
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