About
The author and this blog
This page says who writes the posts on this site, how they are made and checked, and how to reach me. Last reviewed November 4, 2026.
Who writes this blog
I'm a web engineer in Islamabad. I started in 2016 as a WordPress developer, spent two years on front-end work at an agency, and since 2018 have worked mostly on e-commerce: first as a freelancer on Upwork, then as a full-stack developer for Creative Dreams Agency in Melbourne, and lately as a lead engineer.
Today I lead web engineering at Dewitt Law Firm and take on freelance projects through Upwork, where I've been a Top Rated Plus freelancer for five years. Until June 2026 I led the Shopify team at Cosmo Together, a Shopify Plus store.
Most of my work is specific problems: a slow product page, a checkout that loses people, a plugin conflict nobody can find. I test on staging before anything goes live, write down what I changed, and leave the code in a state the next developer can pick up. I work in English with teams across time zones, mainly in the US and Australia.
I live in Islamabad, Pakistan (UTC+5), and I work in English, Urdu and Punjabi. My full work history, tools and credentials are in the About section of the home page.
What the blog covers
Practical guides for people who run or manage Shopify, WooCommerce and WordPress stores, mainly in the United States, Canada and Australia.
- Shopify Themes, apps, checkout, migrations and Shopify Plus.
- WooCommerce Performance, checkout, plugins and upgrades for WooCommerce stores.
- WordPress Themes, plugins, rescues and maintenance.
- Speed and SEO Core Web Vitals and technical SEO for online stores.
- Tracking and analytics GA4, Tag Manager and numbers you can trust.
- AI and automation Practical AI and workflow automation for stores and small teams.
- Planning and hiring Choosing a platform, scoping work and working with a developer.
The newest posts are on the blog home page, and there is an RSS feed.
How posts are written and checked
- Real problems. Each post starts from a problem that comes up on real Shopify, WooCommerce and WordPress projects.
- Sources. Technical claims link to the platform's own documentation or another primary source, and the sources are listed at the end of the post. Where a fact depends on a date or a version, the post says which.
- AI help, stated openly. Posts are drafted with AI assistance, then checked and edited by me before they go live. AI is not used to invent experience, results, quotes or sources.
- No made-up evidence. I do not publish invented case studies, statistics or testimonials. An example that is hypothetical is labeled as one.
- Dates. Every post shows when it was published and, if it changed, when it was updated.
- General guidance. Posts are not legal, tax or financial advice, and they do not promise a result. Where law or tax matters, the post points to the official source.
Corrections and updates
If you find a mistake, email hi@m-ali.dev. I check it, fix the post, and add a dated note at the end saying what changed. I also review posts when the platform they describe changes, and show a new update date when I do.
Independence
This blog is part of my freelance business. Each post ends with a way to ask for help, and I say so. I do not publish sponsored posts, I do not take payment for links or mentions, and the blog has no affiliate links. Other companies' products are mentioned only where they help the reader.
For journalists, podcasts and newsletters
I am glad to answer questions on these topics, from project experience and with sources:
- Shopify and WooCommerce speed and Core Web Vitals
- WooCommerce hosting and checkout performance
- GA4 and Tag Manager tracking for online stores
- Platform migrations and SEO
- Briefing, hiring and working with a developer
- Practical uses of AI in product content and store operations
A short bio you can copy:
Muhammad Ali is a lead web engineer in Islamabad who fixes and builds Shopify, WooCommerce and WordPress stores for teams in the United States, Canada and Australia: speed, SEO, tracking, custom features and integrations. Top Rated Plus on Upwork. m-ali.dev
Write to hi@m-ali.dev. I reply within one business day. If you quote a post, a link to it is appreciated.